Influence: The Psychology of Persuasion

This should be required reading for anyone who works with people — which is everyone. Cialdini's six principles are backed by decades of research and explained through compelling case studies. The reciprocity principle alone has changed how I approach cross-departmental negotiations at ABB. Understanding social proof and authority has made me a sharper consumer of internal corporate messaging and external market narratives. I apply the commitment and consistency framework whenever I need to drive behavioral change in a process or workflow. Practical, evidence-based, and immediately useful.